Conversion
Better context earlier in the deal
Examples
See AI put to work on real teams.
You name the outcome. Here is how that looks inside a team - people up, grind down, system running. Start where money moves or capacity is stuck.
Grow revenue
Get more out of the channels you have. Open new ones.
Sales Close more, with better context earlier.
Sales
Close more, with better context earlier.
Close more, with better context earlier.
Today
Research, follow up, proposals and pipeline admin stop eating the week. Sellers spend time on deals. Agents carry the repeatable work underneath.
Rebuilt
Agents underneath. Your people on judgement and ownership.
People · same seats, titles move up
Head of sales
Revenue operating leadSets growth priorities and governs the revenue agents
Account executive
Account strategistOwns relationship, negotiation and commercial judgement
SDR / BDR
Pipeline orchestratorSupervises research, outreach and qualification agents
Sales operations
Revenue systems architectKeeps CRM, workflow and reporting clean
Customer success manager
Expansion intelligence leadTurns customer signals into renewal and growth actions
Marketing operations
Signal and campaign ownerConnects market activity to account priorities
Cycle time
Research, prep and follow up run continuously
Coverage
More accounts without more admin headcount
Tools and data · full detail
Technology · today
CRMEmailCalendarLinkedInMarketing automationProposal docsBI dashboards
Manual handoffs, swivel chair work, context assembled by hand.
Technology · rebuilt
Same stack, keptAccount research agentMeeting prep agentProposal agentFollow up agentForecast agentHandover agent
People lead and gate. Agents carry the repeatable work.
Data · today
- CRM notes are uneven
- Call transcripts are underused
- Proposal knowledge lives in folders
- Lost deals rarely become reusable learning
- Forecasts depend on manual updates
Data · rebuilt
- Account context continuously assembled
- Objections, buying signals and next steps captured
- Proposal patterns reused safely
- Forecast risk updated from live activity
- Customer handover becomes traceable
Marketing Demand on, without a bigger headcount.
Marketing
Demand on, without a bigger headcount.
Demand on, without a bigger headcount.
Today
Content, campaigns, channels and attribution stop restarting from zero each cycle. Marketers own the story. Agents keep the machine running.
Rebuilt
Agents underneath. Your people on judgement and ownership.
People · same seats, titles move up
Head of marketing
Demand operating leadSets demand priorities and governs the marketing agents
Content marketer
Narrative and editorial leadOwns the story while the agent drafts and adapts to channel
Campaign manager
Campaign orchestratorSupervises setup, sequencing and channel agents
Performance marketer
Channel intelligence leadTurns spend and signal into where to lean in
Marketing analyst
Attribution and insight leadConnects activity to pipeline with traceable evidence
Brand manager
Brand and assurance ownerKeeps voice, claims and assets consistent and on brand
Pipeline
More demand activity without more headcount
Speed
Briefs, drafts and setup run continuously
Quality
Brand and claims stay consistent everywhere
Tools and data · full detail
Technology · today
CMSMarketing automationAd platformsSocial toolsAnalyticsDesign toolsCRM
Manual handoffs, swivel chair work, context assembled by hand.
Technology · rebuilt
Same stack, keptContent drafting agentCampaign setup agentChannel optimisation agentAttribution agentBrand check agentReporting agent
People lead and gate. Agents carry the repeatable work.
Data · today
- Content briefs rebuilt every time
- Campaign learnings stay in people’s heads
- Channel data sits in separate dashboards
- Attribution stitched together by hand
- Brand guidelines checked inconsistently
Data · rebuilt
- Briefs and drafts assembled from proven patterns
- Campaign learnings captured and reused safely
- Channel signals monitored live in one place
- Attribution maintained continuously with source links
- Brand and claims checked before anything ships
Customer Support Retain and expand, not just close tickets.
Customer Support
Resolve faster. Keep the customer.
Retain and expand, not just close tickets.
Today
Triage, knowledge and escalations stop eating the team. Resolution quality holds. Retention risk shows up before churn.
Rebuilt
Agents underneath. Your people on judgement and ownership.
People · same seats, titles move up
Head of support
Support operating leadSets service priorities and governs the support agents
Support agent, tier 1
Resolution specialistHandles judgement cases while the agent drafts and resolves routine tickets
Support agent, tier 2
Escalation leadOwns the hard cases and supervises the triage agent
Knowledge manager
Knowledge orchestratorKeeps answers current as the agent learns from every resolution
Support analyst
Experience insight leadReads CSAT and volume signals to fix root causes
Team lead
Quality and assurance ownerReviews tone, accuracy and sensitive responses
Retention
Issues fixed before they become churn
Speed
Triage in seconds, drafts ready for review
Capacity
More resolved without more headcount
Tools and data · full detail
Technology · today
HelpdeskKnowledge baseLive chatEmailCRMPhone systemSurvey tools
Manual handoffs, swivel chair work, context assembled by hand.
Technology · rebuilt
Same stack, keptTriage agentDrafting agentKnowledge agentEscalation agentCSAT signal agentReporting agent
People lead and gate. Agents carry the repeatable work.
Data · today
- Tickets triaged by hand
- Answers buried across articles and chats
- Repeat issues solved again and again
- Escalations tracked in spreadsheets
- CSAT read after the fact
Data · rebuilt
- Tickets triaged and routed in seconds
- Best answers surfaced and kept current
- Repeat issues captured as reusable resolutions
- Escalations queued with full context for humans
- CSAT and volume signals monitored live
Strategy Faster bets. Fresher evidence.
Strategy
Commercial decisions with current intel.
Faster bets. Fresher evidence.
Today
Research, market scanning and board narrative stop waiting on the next planning cycle. Strategy owns the thesis. Agents assemble the evidence.
Rebuilt
Agents underneath. Your people on judgement and ownership.
People · same seats, titles move up
Head of strategy
Strategy operating leadSets the strategic agenda and governs the strategy agents
Strategy manager
Insight and judgement leadOwns the thesis while the agent assembles the evidence
Market analyst
Market intelligence orchestratorSupervises scanning and synthesis agents
Research analyst
Research synthesis leadTurns scattered sources into decision ready briefs
Planning analyst
Planning and scenario leadReads signals into options and trade offs
Strategy associate
Narrative and assurance ownerReviews the board story and source quality
Capacity
Broader scanning without a bigger team
Speed
Research and briefs assembled continuously
Quality
Decisions rest on current, sourced evidence
Tools and data · full detail
Technology · today
Research databasesMarket feedsSpreadsheetsPresentation toolsBI dashboardsEmailDocument store
Manual handoffs, swivel chair work, context assembled by hand.
Technology · rebuilt
Same stack, keptMarket scanning agentResearch synthesis agentScenario agentBriefing agentBoard narrative agentReporting agent
People lead and gate. Agents carry the repeatable work.
Data · today
- Market scanning done in bursts
- Research reassembled for every question
- Competitor signals scattered across sources
- Planning inputs gathered by hand
- Board narrative rebuilt every cycle
Data · rebuilt
- Market and competitor signals scanned continuously
- Research synthesised with traceable sources
- Scenarios modelled from live inputs
- Planning evidence kept current
- Board narrative maintained as the picture changes
Free up your people
Faster cycles, less grind. Judgement, not rework.
Finance Decision support that keeps pace with the business.
Finance
Faster decisions. Cleaner numbers. Same team.
Decision support that keeps pace with the business.
Today
Close, variance, cash and board packs stop being a monthly scramble. Finance advises while the work is still live.
Rebuilt
Agents underneath. Your people on judgement and ownership.
People · same seats, titles move up
CFO / finance lead
Finance operating leadSets the decision rhythm and governs the finance agents
FP&A analyst
Scenario and insight leadSupervises forecasting, variance and scenario agents
AP / AR officer
Cashflow orchestration ownerManages exceptions, approvals and working capital actions
Management accountant
Decision pack ownerTurns close and variance into executive narrative
Procurement analyst
Spend intelligence leadFinds leakage, supplier risk and savings opportunities
Compliance analyst
Assurance leadKeeps policy, controls and evidence current
Decision speed
Close, variance and cash context update live
Capacity
Less time assembling the same pack
Control
Sensitive approvals stay with humans
Tools and data · full detail
Technology · today
ERPPayrollBank feedsInvoice OCRSpreadsheetsBISharePoint
Manual handoffs, swivel chair work, context assembled by hand.
Technology · rebuilt
Same stack, keptClose agentVariance agentCash forecast agentScenario agentPolicy agentBoard pack agent
People lead and gate. Agents carry the repeatable work.
Data · today
- Close data spread across ERP and spreadsheets
- Manual variance commentary
- Supplier and contract data fragmented
- Policy checks happen late
- Board packs rebuilt every cycle
Data · rebuilt
- Close evidence assembled continuously
- Variance narrative drafted with source links
- Cash and supplier signals monitored live
- Policy exceptions queued for human approval
- Board pack evidence maintained as work happens
Operations The same model works when the manual work is process execution, scheduling, exception h…
Operations
Operations team, rebuilt for self correcting flow.
The same model works when the manual work is process execution, scheduling, exception handling, meeting SLAs and managing vendors.
Today
The same model works when the manual work is process execution, scheduling, exception handling, meeting SLAs and managing vendors.
Rebuilt
Agents underneath. Your people on judgement and ownership.
People · same seats, titles move up
Head of operations
Operations operating leadSets flow priorities and governs the operations agents
Operations manager
Flow orchestratorOwns the process while the agent runs the routine path
Process analyst
Process intelligence leadTurns bottleneck signals into design improvements
Scheduler
Scheduling orchestratorSupervises planning and replanning agents
Operations analyst
Exception and SLA leadReads SLA risk and resolves exceptions before breach
Vendor coordinator
Vendor and assurance ownerReviews vendor performance and gates escalations
Capacity
More throughput without more coordinators
Speed
Exceptions caught and resolved continuously
Quality
SLAs held with fewer surprises
Tools and data · full detail
Technology · today
ERPWorkflow toolScheduling systemTicketingSpreadsheetsEmailBI dashboards
Manual handoffs, swivel chair work, context assembled by hand.
Technology · rebuilt
Same stack, keptProcess agentScheduling agentException agentSLA monitor agentVendor agentReporting agent
People lead and gate. Agents carry the repeatable work.
Data · today
- Process steps tracked by hand
- Exceptions noticed late
- Schedules rebuilt when things change
- SLA breaches found after the fact
- Vendor performance reviewed occasionally
Data · rebuilt
- Process flow tracked continuously
- Exceptions surfaced and routed as they happen
- Schedules replanned live when inputs change
- SLA risk flagged before breach
- Vendor performance monitored against terms
HR Hire, retain and develop without drowning in process.
HR
People decisions without the admin drag.
Hire, retain and develop without drowning in process.
Today
Screening, onboarding, performance and retention signals run continuously. Sensitive people decisions stay human.
Rebuilt
Agents underneath. Your people on judgement and ownership.
People · same seats, titles move up
Head of HR
People operating leadSets people priorities and governs the HR agents
Recruiter
Talent strategistOwns hiring judgement while the agent screens and schedules
HR coordinator
Onboarding orchestratorSupervises the joining, equipment and access workflows
HR business partner
Performance and growth leadTurns continuous signals into coaching and development
HR analyst
People insight leadReads retention and engagement risk before it becomes attrition
Employee relations officer
Case and assurance ownerManages sensitive cases with full audit and human sign off
Capacity
More roles and people covered without more admin
Speed
Screening, onboarding and follow up run continuously
People up
HR moves from processing to advising
Tools and data · full detail
Technology · today
HRISATSPayrollLMSSurvey toolsEmailSpreadsheets
Manual handoffs, swivel chair work, context assembled by hand.
Technology · rebuilt
Same stack, keptScreening agentOnboarding agentPerformance agentRetention signal agentCase intake agentReporting agent
People lead and gate. Agents carry the repeatable work.
Data · today
- Applications reviewed one by one
- Onboarding checklists in spreadsheets
- Performance notes scattered across managers
- Engagement surveys read once a year
- Case history lives in inboxes
Data · rebuilt
- Candidate context assembled and ranked for human review
- Onboarding tracked live across every team
- Performance signals captured as work happens
- Retention risk surfaced continuously, decisions stay human
- Case records unified, sensitive actions gated and audited
Procurement The same structure applies when the grind is sourcing, supplier risk checks, contract h…
Procurement
Procurement team, rebuilt for intelligent sourcing.
The same structure applies when the grind is sourcing, supplier risk checks, contract handling, spend analysis and approval routing.
Today
The same structure applies when the grind is sourcing, supplier risk checks, contract handling, spend analysis and approval routing.
Rebuilt
Agents underneath. Your people on judgement and ownership.
People · same seats, titles move up
Head of procurement
Procurement operating leadSets sourcing priorities and governs the procurement agents
Category manager
Category strategistOwns commercial judgement while the agent runs market scans
Buyer
Sourcing orchestratorSupervises the request, quote and approval workflows
Contracts officer
Contract and obligation ownerReviews terms as the agent extracts and tracks obligations
Procurement analyst
Spend intelligence leadFinds leakage, savings and consolidation opportunities
Supplier risk officer
Supplier assurance ownerReviews and gates supplier onboarding and risk decisions
Capacity
More sourcing covered without more buyers
Speed
Requests, quotes and approvals move continuously
Risk
Supplier exposure watched all the time
Tools and data · full detail
Technology · today
Procurement systemERPContract repositorySupplier portalSpreadsheetsEmailBI dashboards
Manual handoffs, swivel chair work, context assembled by hand.
Technology · rebuilt
Same stack, keptSourcing agentSupplier risk agentContract agentSpend analysis agentApproval routing agentReporting agent
People lead and gate. Agents carry the repeatable work.
Data · today
- Supplier requests handled by email
- Supplier risk checked once at onboarding
- Contract terms buried in PDFs
- Spend analysed in occasional reports
- Approvals chased manually
Data · rebuilt
- Requests captured and routed automatically
- Supplier risk monitored continuously
- Contract terms and obligations extracted and tracked
- Spend and leakage surfaced live
- Approvals queued for human sign off with full context
Legal The same structure applies when the repetitive load is contract review, tracking obliga…
Legal
Legal team, rebuilt for faster, safer counsel.
The same structure applies when the repetitive load is contract review, tracking obligations, dispute handling, intake routing and matter management.
Today
The same structure applies when the repetitive load is contract review, tracking obligations, dispute handling, intake routing and matter management.
Rebuilt
Agents underneath. Your people on judgement and ownership.
People · same seats, titles move up
General counsel
Legal operating leadSets legal priorities and governs the legal agents
Commercial lawyer
Counsel and judgement leadOwns advice while the agent drafts and redlines first passes
Contracts manager
Contract orchestratorSupervises review, extraction and renewal agents
Legal operations
Matter systems ownerKeeps intake, matters and workflow clean
Compliance counsel
Obligations and insight leadTurns contract and regulatory terms into tracked obligations
Paralegal
Intake and assurance ownerRoutes intake and gates sensitive matters for review
Capacity
More matters covered without more lawyers
Speed
First pass review and intake happen continuously
Control
Advice and sensitive matters stay with counsel
Tools and data · full detail
Technology · today
Contract repositoryMatter managementDigital signatureDocument storeEmailResearch toolsSpreadsheets
Manual handoffs, swivel chair work, context assembled by hand.
Technology · rebuilt
Same stack, keptContract review agentClause extraction agentObligation tracking agentIntake routing agentMatter agentReporting agent
People lead and gate. Agents carry the repeatable work.
Data · today
- Contracts reviewed line by line
- Obligations and renewals tracked manually
- Precedent knowledge in folders and heads
- Legal intake arrives by email
- Matter status chased one by one
Data · rebuilt
- First pass review and redlines drafted for counsel
- Obligations and renewals tracked continuously
- Precedent and clause patterns reused safely
- Intake captured, triaged and routed automatically
- Matter status maintained live, sensitive calls stay human
IT Free IT from ticket grind so change work ships.
IT
Service desk that clears the queue, not the calendar.
Free IT from ticket grind so change work ships.
Today
Routine requests, access and incidents stop dominating the week. Humans keep the gates on change and access.
Rebuilt
Agents underneath. Your people on judgement and ownership.
People · same seats, titles move up
Head of IT
IT operating leadSets service priorities and governs the IT agents
Service desk technician
Resolution specialistHandles judgement cases while the agent clears routine requests
Systems administrator
Reliability leadSupervises the incident and change agents
Asset manager
Asset and lifecycle ownerKeeps inventory accurate as the agent tracks every change
IT analyst
Service insight leadReads incident and demand signals to prevent repeat issues
Access administrator
Access and assurance ownerReviews and gates every access change, fully audited
Capacity
More requests cleared without more technicians
Speed
Routine tickets resolved continuously
Control
Access and change stay with human approval
Tools and data · full detail
Technology · today
ITSM ticketingAsset databaseMonitoringIdentity providerMDMEmailKnowledge base
Manual handoffs, swivel chair work, context assembled by hand.
Technology · rebuilt
Same stack, keptService desk agentIncident agentChange agentAsset agentAccess request agentReporting agent
People lead and gate. Agents carry the repeatable work.
Data · today
- Tickets categorised by hand
- Asset inventory drifts out of date
- Incident history scattered across tools
- Change records filled in after the fact
- Access requests approved over email
Data · rebuilt
- Tickets categorised and routed automatically
- Asset inventory reconciled continuously
- Incident context assembled in one place
- Change records maintained as work happens
- Access requests queued for human approval, fully audited
Data & Analytics The same structure applies when the grind is data quality, lineage tracking, governance…
Data & Analytics
Data and analytics team, rebuilt for trustworthy AI readiness.
The same structure applies when the grind is data quality, lineage tracking, governance, privacy controls and getting data ready for AI.
Today
The same structure applies when the grind is data quality, lineage tracking, governance, privacy controls and getting data ready for AI.
Rebuilt
Agents underneath. Your people on judgement and ownership.
People · same seats, titles move up
Head of data
Data operating leadSets data priorities and governs the data agents
Data engineer
Pipeline reliability leadOwns design while the agent monitors and repairs pipelines
Data analyst
Insight and quality leadSupervises the quality and profiling agents
Data steward
Governance orchestratorKeeps definitions and ownership current as data changes
Privacy analyst
Privacy and assurance leadReads access and exposure signals against policy
Data governance lead
AI readiness ownerReviews and gates what data agents may see and use
Capacity
More sources governed without more stewards
Speed
Quality and lineage stay current, not catch up work
Control
What agents may see stays governed and audited
Tools and data · full detail
Technology · today
Data warehouseETL toolsCatalogueBI platformQuality toolsAccess controlsSpreadsheets
Manual handoffs, swivel chair work, context assembled by hand.
Technology · rebuilt
Same stack, keptQuality monitoring agentLineage agentGovernance agentPrivacy agentReadiness agentReporting agent
People lead and gate. Agents carry the repeatable work.
Data · today
- Quality issues found by downstream users
- Lineage mapped occasionally by hand
- Definitions drift across teams
- Privacy classification done in spreadsheets
- AI readiness assessed project by project
Data · rebuilt
- Quality monitored continuously, issues caught early
- Lineage tracked live across every pipeline
- Definitions and ownership kept current
- Privacy and access classified and enforced, fully audited
- Data readiness for AI maintained as a living view
How it stays safe
Evidence, gates and risk - cyber woven through the build.
Risk and Compliance Evidence live, not rebuilt for each audit.
Risk and Compliance
Assurance that keeps pace with the business.
Evidence live, not rebuilt for each audit.
Today
Control testing, obligations and audit prep stop being a seasonal scramble. Humans still own interpretation and sign off.
Rebuilt
Agents underneath. Your people on judgement and ownership.
People · same seats, titles move up
Head of risk
Risk operating leadSets the assurance rhythm and governs the risk agents
Compliance analyst
Obligations leadOwns interpretation while the agent maps and tracks obligations
Controls tester
Control assurance specialistSupervises continuous testing and reviews exceptions
Audit coordinator
Evidence orchestratorKeeps audit evidence current as work happens
Risk analyst
Risk insight leadReads control and incident signals to flag emerging risk
Reporting officer
Regulatory reporting ownerReviews and signs off reporting to the board and regulators
Capacity
Continuous assurance without a bigger team
Speed
Control evidence stays audit ready, always
Risk
Emerging exposure surfaced before it bites
Tools and data · full detail
Technology · today
GRC platformControl spreadsheetsPolicy repositoryTicketingEmailEvidence foldersBI dashboards
Manual handoffs, swivel chair work, context assembled by hand.
Technology · rebuilt
Same stack, keptObligations agentControl testing agentEvidence agentRisk signal agentReporting agentAudit prep agent
People lead and gate. Agents carry the repeatable work.
Data · today
- Obligations tracked in spreadsheets
- Controls tested periodically by hand
- Evidence gathered in a rush before audits
- Sector and privacy obligations mapped by hand
- Board and regulator reports rebuilt each cycle
Data · rebuilt
- Obligations mapped and monitored continuously
- Controls tested live, exceptions queued for review
- Evidence assembled and current at all times
- Sector and privacy obligations tracked against live controls
- Reporting drafted with source links, humans sign off
Depth proof
Cybersecurity, already running.
Putting AI to work under real governance. Grind down. Humans on judgement and the board.
69
builds running
10
security functions
12
other team patterns
CISO Office
Board clarity in minutes.
SOC & IR
Triage faster, escalate smarter.
GRC & Risk
Live evidence, not static packs.
Exposure
Findings to decisions.
IAM
Identity review that scales.
OT & CI
One converged picture.
Cyber team · people and pattern
Cybersecurity
Cybersecurity depth case.
Governance that holds under growth.
Today
Security work is split across tools, tickets, dashboards, controls and board questions, with people stitching the picture together by hand.
Rebuilt
The team runs through a governed security evidence lane: approved inputs, a security lead review, an evidence map, a control and action register, an approval gate and board ready output.
People · same seats, titles move up
Jack Turner
CISO
Sets security strategy, governs the agents, owns the board narrative
was Head of security
Priya Nair
Detection engineer
Builds detections, supervises the triage agent
was SOC analyst, tier 1/2
Daniel Okafor
Threat hunter
Runs proactive hunting and deeper investigations
was SOC analyst, tier 1/2
Sarah Mitchell
Risk and assurance lead
Reviews and signs off evidence
was GRC analyst
Lachie Reid
Orchestration architect
Builds and runs the AI layer
was Security engineer
Ben Wallace
Exposure manager
Owns outcomes and drives remediation
was Vulnerability / IAM analyst
Board speed
Evidence packs ready when the question lands
Coverage
Same team covers more ground without more grind
Ownership
The system and the judgement are theirs
Tools and data · full detail
Technology · today
SIEM / log platformEDR / XDRSOARVuln scannerASM / EASMCSPM / CNAPPCloud consolesIAM / PAMMDMEmail securityDLP / CASBFirewall / WAFTicketingGRC / risk registerCMDB / asset inventoryThreat intel
Manual handoffs, swivel chair work, context assembled by hand.
Technology · rebuilt
Same stack, connectedRead only connectorsSecurity evidence fabricPolicy gate engineAlert triage agentExposure correlationIdentity risk viewControl evidence agentRemediation trackerBoard pack generatorAudit trail
The control plane connects the stack, ranks the work, records the evidence and gates anything sensitive.
Data · today
- Alerts, logs and detections across separate timelines
- Vulnerability and exposure findings with disputed owners
- Identity, device and cloud signals that rarely line up
- Asset inventory, CMDB and crown jewel lists out of sync
- Control evidence, exceptions and audit artefacts collected by hand
- Incident notes, runbooks and decisions spread across tickets and docs
- Remediation status buried in Jira, ServiceNow, email and spreadsheets
- Board metrics rebuilt manually from whatever source is trusted that week
Data · rebuilt
- Alerts, assets, identities, vulnerabilities and controls reconciled into one picture
- Each finding tied to owner, business system, evidence source and current status
- Agent work stays read only until a named human approves sensitive action
- Control evidence and exceptions kept live instead of rebuilt for each audit
- Remediation tracked from signal to ticket to closure to board metric
- Every board claim carries source data, assumptions, reviewer and approval
Talk to us
Pick one team. Put AI to work.
Define. Deploy. Run. Engineers on the build, not a junior bench.